Problem

Introduce new Hue Smart Light System.

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Insight

Not all light bulbs are the same. Blue light can irreparably damage the cells in the eye’s retina and negatively impact our health. Hue Smart Light System created natural colors to bring wellness into our lives. Color therapy can be used for a variety of problems, including physical, mental, emotional or even spiritual. The colors in nature seem to suggest that colors are an important part of life for all living things.

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Idea

Create Hue House color therapy experience.  Show people how colors can affect you in different ways. Use sound and touch to amplify the experience.