Problem

Glad wants to show how its Odor Shield bags protect from trash that stinks. 

 

Insight

Trash isn’t the only thing that stinks. Bad memories do too. 

 

Idea

Glad creates Fresh Starts, an online series where people are given a chance to get rid of memories that stink and move on. 

 

Execution

The show will be hosted by James Corden. Some episodes will be funny like getting rid of that weird shake weight you’ve been hoarding in your basement and others will be truly emotional stories of painful things from people’s past. At the end of every episode, James will leave the house a better place and take the stinky memories with him in a Glad Odor Shield bag.