Challenge: 

Connect an audience to a product from a global brand in a way that was not possible three years ago.

 

Insight:

Fear of public speaking is the most common of all phobias, it's a form of performance anxiety. People try to protect themselves by avoiding public speaking and making the fear even more chronic. 

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Idea:

Amazon Echo is designed to listen to users and reply, we used Alexa's skills to help people overcome the fear and become more confident when it comes to public speaking by introducing a new feature Alexa Talks, the personal speech coach.